competency of many companies. This is why hiring an SEO provider can be helpful. Even when a brand has an in-house SEO team, getting outside analysis can help solve tough SEO issues. Learn more: Check out these case studies to learn more about how an SEO audit improves search engine rankings, organic traffic, and revenue. How to Do an SEO Audit To perform an SEO audit, you can either use software tools or hire an SEO professional, consultant or agency.
The results you get will vary depending on the option you choose. Goals and budgets are often a factor when it comes to which option a business chooses (using tools or hiring a consultant or agency). If you're just looking to use tools, I've outlined my five favorite company employee list audit tools in this article:nibbler SEO Detective UpCity SEOptimer WebPageTest.org If you're considering hiring someone, an SEO audit can be a standalone service or a way to test out an agency or consultant before a longer-term engagement. In fact, Google recommends requesting an SEO audit as the first step before hiring potential SEO agencies and consultants (and includes key tips on “guaranteed”
top rankings):Request a technical and research audit of your site to find out what they think needs to be done, why, and what the expected outcome should be. You will probably have to pay for it. …Your potential SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee that their edits will get you the top spot in search results, find someone else. This advice is often misinterpreted as “demanding a free audit” from a potential SEO company. If you come across a company that does a free audit, it's probably a surface report run from software tools. With countless variables in search engine