Price of even the most luxurious homes has fallen 1.6% this year, and understandably, buyers are buzzing with interest. This is where effective email marketing comes in. Read on to see our best email marketing templates for real estate, plus key takeaways on what makes them effective. Email metrics real estate marketers should consider good email marketers monitor their metrics and great email marketers use them to improve their strategies. However, the metrics you track largely depend on your industry. You could be tracking more than a dozen metrics, but which are most applicable to the real estate industry, and why? Conversion
Rate when you send emails, you pay attention to a number of results. For example, you might pay close attention to open rates and click-through rates. These company mailing list metrics are important, but conversions are practically your most valuable indicator of success. Once they've clicked on the link, what's next for your followers? Are they signing up for a property tour? Are they asking for funding assistance? Whatever action you want them to take to move up the sales funnel, conversion rate is the best way to measure it in your email marketing. Rebound rate when people search for real estate, they may work with multiple companies and agents. For this reason, it's essential that your email reaches potential customers and doesn't get wasted on closed email accounts or cold subscribers.
Addresses on your list. Finally, multiply this number by 100 and you get the growth rate of your list. These are just a few of the metrics you should consider when assessing the email marketing health of your real estate business. Want to learn more about industry benchmarks for real estate? Check out our 2019 email reference guide. Read on to see email templates you can use in your next real estate campaigns. Email templates for real estate marketers to try email marketers target a wide audience.